You've Done the Work. Now It's Time to Own the Results.
I coach mid-career professionals to rebrand with power, land six-figure roles, or launch consulting offers that turn your expertise into income—and impact.
No fluff. No burnout. Just a blueprint that gets you seen, paid, and positioned to lead.
"I was laid off at 38 and felt lost. At 41, I signed a $175K offer. Tracey’s strategy gave me my power back." - Nicole S.
You've Done the Work. Now It's Time to Own the Results.
I coach mid-career professionals to rebrand with power, land six-figure roles, or launch consulting offers that turn your expertise into income—and impact.
No fluff. No burnout. Just a blueprint that gets you seen, paid, and positioned to lead.
"I was laid off at 38 and felt lost. At 41, I signed a $175K offer. Tracey’s strategy gave me my power back." - Nicole S.
FEATURED IN + PARTNERED WITH
No Two Career Pivots Look the Same.
BUT IF YOU'RE HERE, ONE OF THESE MIGHT SOUND LIKE YOU...
“I’ve been laid off and I feel like I’m back at square one.”
You gave everything to your role and still ended up cut loose. Now you’re questioning your worth, your options, and your next move. You’re not looking for sympathy. You want strategy. The kind that lets you reclaim your power without starting over or shrinking back.
“I’m still employed but stuck and unfulfilled.”
You’ve checked the boxes. Earned the title. Secured the benefits. But your gut knows this isn’t it. You’re tired of being overlooked, underpaid, and underestimated. You’re ready for more income, more impact, and more alignment without risking everything you’ve built.
“I know I’m meant to build something of my own but I don’t know where to start.”
You’ve supported other people’s missions for years. Now it’s time to turn your brilliance into something that’s yours. You’re not chasing hustle. You’re building a legacy. But between the mortgage, the kids, and the fear of starting from scratch, your vision keeps getting pushed to the back burner.
“I don’t know exactly what I want but I know this can’t be it.”
You’re not burned out because you’re weak. You’re burned out because you’ve outgrown the version of success you were told to chase. You need space, structure, and a sounding board to figure out what’s next and how to step into it with clarity and courage.
No Matter Your Chapter, You're Not Broken. You're Ready to Rise.
AND I'M HERE TO SHOW YOU HOW WE CAN GET YOU THERE.
By the time my clients find me, they’ve already invested time, energy, and often money into solutions that didn’t work.
Courses that overpromised.
Coaches that missed the mark.
Career moves that led to more of the same.
THIS TIME, YOU WANT TO BE SURE.
You’re not here for vague motivation.
You’re here for a strategic, results-driven partnership that turns clarity into cash flow and purpose into profit.
My work blends transformational strategy, soul-centered coaching, and tools that deliver tangible results you can measure, not just inspiration you can’t act on.
01.
The Career Rebrand Intensive
(1:1 Coaching Package)
For the professional who’s ready for a strategic, personalized roadmap to pivot, increase income, and elevate your career in 90 days.
PROGRAM LENGTH: 12 weeks (3 months)
INVESTMENT: $3,988
WHAT'S INCLUDED:
90-minute deep-dive kickoff session
Career pivot analysis tailored to your industry and goals
Income goal strategy + roadmap
Custom Pivot to Profit framework
ATS-optimized resume rewrite (AI + human blend)
Keyword-optimized LinkedIn profile revamp
30-second “Power Bio” + elevator pitch coaching
LinkedIn content strategy for thought leadership
Curated job/income opportunity list (from tools like Teal, LinkedIn Premium, etc.)
Offer negotiation scripts + mock sessions
Networking + informational interview templates
Interview mastery with personalized prep + live role-play coaching
AI résumé optimization tools
Career tracker (salary goals, roles applied to, contacts made)
Email + DM outreach scripts
Career goal Google dashboard + tracker
(6) bi-weekly 1:1 coaching calls (60 minutes each)
Email + voice note support via text
Access to all group coaching sessions and replays as a bonus
As part of your 1:1 package, you’ll also receive exclusive invitations to join optional small-group sessions with subject matter experts, including:
Financial advisors (wealth planning & salary structuring)
HR recruiters (insider hiring insights)
Industry leaders and consultants (personal branding & growth strategies)
These intimate group calls provide an opportunity to expand your network, gain specialized knowledge, and enrich your career journey — while keeping your personalized 1:1 coaching as the foundation of your transformation.
02.
Pivot to Profit Group Coaching Cohort (Limited Enrollment)
For professionals who want structure, strategy, and community to pivot into their next six-figure role or launch their own consulting offer.
PROGRAM LENGTH: 12 weeks (3 months)
INVESTMENT: $997 per person
(Optional VIP tier: $1,994 includes 6 private 1:1 calls with me)
WHAT'S INCLUDED:
Rotating topics: career clarity, resume optimization, LinkedIn strategy, job search systems, negotiation, AI tools, personal branding
Live Q&A, laser coaching hot seats, and homework reviews
Week 1: Craft Your Pivot Plan
Week 2: Resume Rebrand + AI Tools
Week 3: LinkedIn as a Lead Magnet
Week 4: Hidden Job Market Strategy
Week 5: Salary + Offer Negotiation
Week 6: Intro to Consulting or Coaching
Week 7: Monetize Your Expertise
Week 8: Career Wealth & Legacy Planning
Resume and LinkedIn optimization resources
Outreach and networking scripts
Pivot planning worksheets and income goal trackers
AI tool walkthroughs for job search and business building
Live group support with hot seats and real-time feedback
Peer accountability inside a private community space
Optional 1:1 upgrade (VIP tier) for additional strategy time
READY TO EXPLORE YOUR PIVOT PATH?
Because belief is built on evidence.
HERE'S WHAT HAPPENS WHEN PROFESSIONALS STOP PLAYING SMALL
Because belief is built on evidence.
HERE'S WHAT HAPPENS WHEN PROFESSIONALS STOP PLAYING SMALL
Most people try to “fix” their career by tweaking their résumé. That’s not transformation. That’s surface work.
IF YOU'RE HERE, IT'S BECAUSE SOMETHING IN YOUR CAREER NO LONGER FITS.
Maybe it was a layoff. Maybe it’s career fatigue. Maybe it’s that quiet whisper telling you you’re meant for more.
I don’t do quick fixes. I do reinvention with ROI.
My proven S.E.C.U.R.E. Method goes deeper, aligning who you are with how you earn, so you can build income, influence, and impact without burnout, guesswork, or starting over.
This is the same method that has guided hundreds of clients into six-figure job offers, profitable businesses, and total career transformations.
S
SELF-AUDIT + STORY REFRAMING
We start by clarifying your strengths, expertise, values, and narrative. You’ll uncover what makes you uniquely valuable and how to confidently communicate it.
E
ELEVATE YOUR PERSONAL BRAND
We build or rebrand your identity for the current marketplace, aligning your online presence, résumé, and message with high-impact, high-income positioning.
C
CAREER CLARITY + WEALTH PATH MAPPING
I help you decide the next right step: Is it a six-figure job upgrade? Launching a consulting offer? Starting a business? Together, we map a strategy aligned with your lifestyle, legacy goals, and income potential.
S
SELF-AUDIT + STORY REFRAMING
We start by clarifying your strengths, expertise, values, and narrative. You’ll uncover what makes you uniquely valuable and how to confidently communicate it.
E
ELEVATE YOUR PERSONAL BRAND
We build or rebrand your identity for the current marketplace, aligning your online presence, résumé, and message with high-impact, high-income positioning.
C
CAREER CLARITY + WEALTH PATH MAPPING
I help you decide the next right step: Is it a six-figure job upgrade? Launching a consulting offer? Starting a business? Together, we map a strategy aligned with your lifestyle, legacy goals, and income potential.
U
UPSKILL WITH AI + TOOLS
This is your competitive advantage. Tech can be intimidating but I train you to use modern tools like ChatGPT and more so you work smarter, not harder. You’ll automate, delegate, and accelerate your growth.
R
REVENUE STRATEGY + MONETIZATION
We build your earning blueprint, whether it's salary negotiation, creating digital products, or packaging your expertise into services. You’ll walk away with a clear plan to make and multiply money.
E
EXECUTION + ACCOUNTABILITY
You’ll implement with clarity and confidence, no more spinning your wheels. Weekly check-ins, custom templates, and strategic coaching ensure you stay on track and get results.
U
UPSKILL WITH AI + TOOLS
This is your competitive advantage. Tech can be intimidating but I train you to use modern tools like ChatGPT and more so you work smarter, not harder. You’ll automate, delegate, and accelerate your growth.
R
REVENUE STRATEGY + MONETIZATION
We build your earning blueprint, whether it's salary negotiation, creating digital products, or packaging your expertise into services. You’ll walk away with a clear plan to make and multiply money.
E
EXECUTION + ACCOUNTABILITY
You’ll implement with clarity and confidence, no more spinning your wheels. Weekly check-ins, custom templates, and strategic coaching ensure you stay on track and get results.
This method blends mindset, clarity, and strategy into a repeatable system you can carry for life.
The S.E.C.U.R.E. Method doesn’t just get you noticed. It gets you paid, positioned, and powerful in your next chapter. Whether you want peace, purpose, or prosperity, you’ll find it here.
"I didn’t just get a new job. I got my voice, vision, and value back. The S.E.C.U.R.E. Method changed everything." - Luis R.
I stand behind the quality, strategy, and results of my work because I’ve seen it transform careers, bank accounts, and confidence.
But let’s be clear: this isn’t a one-size-fits-all program, and it’s not a magic button. It’s a premium, results-driven partnership for leaders who are ready to take bold, consistent action.
THAT'S WHY I OFFER MY CLIENT SUCCESS ASSURANCE:
If you show up, do the work, and implement the strategies I give you and you don’t see tangible results within the agreed-upon timeframe, I’ll bring you into a private 1:1 strategy session at no additional cost. We’ll troubleshoot, refine, and create a custom action plan to get you moving forward with clarity and momentum.
I’m fully committed to your results, but I work best with professionals who match that commitment with action. This isn’t a passive course you buy and forget. This is a high-impact experience where I walk with you every step of the way.
I believe in coaching that delivers more than insight. It delivers lasting change.
HERE'S WHAT GUIDES EVERY SESSION, STRATEGY, AND TOOL I SHARE WITH YOU:
Empowerment Through Clarity
You won’t find fluff here. Everything I teach is designed to help you get clear on who you are, what you offer, and how to turn it into income, impact, and influence.
Legacy Over Limitation
We make moves that last. I coach with a generational lens, helping you break cycles, build wealth, and create work that reflects your purpose and power.
Radical Authenticity
You don’t have to shrink or perform to succeed. I help you win by being more of who you truly are because your real self is your greatest asset.
Excellence Is The Standard
From coaching to curriculum, everything I deliver is grounded in premium quality and integrity. I believe you deserve the best and I model that in everything I do.
Transformation Over Transactions
This isn’t about checking boxes. It’s about changing the trajectory of your life. My work is designed to help you pivot with power and build something real.
Real Fears.
Real Transformations.
I'm Tracey. I wasn't born into legacy. I built it.
Every pivot, every glass ceiling, every “you’re not qualified” was part of the climb. I’ve navigated boardrooms, nonprofits, advertising, media, and entertainment. I’ve led multimillion-dollar partnerships, coached emerging leaders, and spoken on stages across the country. But my path here wasn’t linear. It was a masterclass in reinvention.
The moment that lit the fire? My brother. After 20 years in his industry, he was laid off and felt defeated. I rebranded his story, rewrote his résumé, and helped him shift his narrative from survival to solutions. Two weeks later, he landed a $50K salary increase.
That win became the blueprint.
Since then, I’ve coached leaders, creatives, technologists, and executives through pivots that didn’t just change their careers. They changed their lives. I don’t coach from theory. I coach from the trenches, the boardrooms, and the breakthroughs.
This business exists because too many brilliant professionals have been told they’re too late, too old, or too much. I’m here to prove they’re right on time.
THIS ISN'T A SECOND CHANCE. IT'S A STRATEGIC COMEBACK. AND I'M THE COACH WHO HELPS MAKE IT HAPPEN.
When I say I can help you pivot with power, it’s not theory. It’s backed by decades of results, relationships, and real-world wins.
I’ve spent 25+ years helping professionals, executives, and rising leaders land opportunities at Fortune 500 companies including Amazon, Google, Microsoft, JPMorgan Chase, and Disney. I don’t do job placement — I coach you through every stage of the process so you can ace the interviews, negotiate top-dollar offers, and step confidently into your next role.
And I’m able to guide you through this journey because I’ve spent decades building the exact tools, networks, and strategies you’ll need:
Over 2 decades of cross-industry experience across corporate, nonprofit, and entertainment sectors
Career coach + strategist featured by Forbes, USA Today, BET, Black Enterprise and more
CEO of HBCU Heroes, serving 30,000+ young professionals annually with career pathways into top corporations
Trusted by Fortune 1000 companies to coach early-career talent, lead webinars, and support DEI mentorship programs
Founder of KANupskill.org and the Secure the Bag Tour, with partners like Amazon, Aflac, and JPMorgan Chase
Author of two career & wealth-building books on Amazon
I’ve walked the walk. I’ve built the systems. I’ve delivered results at every level — from helping individual clients secure six-figure offers to supporting billion-dollar brands in developing diverse talent pipelines.
When you work with me, you’re not just getting coaching. You’re getting:
A proven playbook to accelerate your pivot
Insider access and corporate insights
The strategy to make your next chapter your best one yet
READY TO MAP YOUR PIVOT WITH ME?
If You're Weighing Fit,
Here's How to Know.
YOU'LL THRIVE IN THIS SPACE IF YOU:
Are a mid-career professional ready to pivot or elevate your path with purpose and profit.
Want more alignment, income, and legacy from the work you do.
Are open to strategy, mindset shifts, and learning and using tools like AI to work smarter and grow faster.
Are ready to take consistent, intentional action with support and structure.
WHEN THIS PROGRAM MAY NOT BE THE RIGHT FIT
My coaching is designed for experienced professionals who are ready to make a strategic career or business pivot. While I’d love to help everyone, the program is most effective when certain conditions are in place. It may not be the right fit at this time if:
You are seeking significant results without being prepared to actively engage in the process.
You are not currently in a position to invest the necessary time, energy, and financial resources into your next career chapter.
You are brand new to the workforce, or you are seeking therapy or emotional counseling rather than business and career strategy.
You prefer to work without structure and are not open to implementing proven tools, systems, and strategies.
You're Not Too Late.
You're Right On Time.
WHETHER YOU'RE READY FOR A RAISE, A REBRAND, OR YOUR OWN CONSULTING LANE, THERE'S A PROVEN PATH FORWARD AND I CAN WALK YOU THROUGH IT.
This isn’t about hustling harder or settling for less. It’s about building income, influence, and impact without burning out. It’s about positioning your brilliance so the right opportunities, offers, and clients find you.
Career wealth doesn’t just happen. It’s built. And your next chapter can be the one that changes everything.
Let’s make it happen.
FREE PLAYBOOK
If you’re tired of ghosted applications and job board burnout, you’re not the problem. The system is.
The truth? The best roles aren’t posted. They’re filled through networks, referrals, and the right conversations.
My The Hidden Job Market Playbook: How to Get Interviews Without Applying Online shows you exactly how to stop chasing and start connecting so you can land interviews without endlessly applying online.
WHAT YOU'LL GET:
25+ ready-to-send outreach scripts for 5 connection types (Dream Company Insiders, Second-Degree / Mutual Connections, Former Colleagues in a New Industry, Reconnection After a Layoff, and Peer-Positioning “No-Ask” Referrals)
Reply & Follow-Up Playbook for what to do when they reply and when they don’t
10 LinkedIn post templates to spark inbound interest
Tactical Clarity Prompts to sharpen your career narrative
Career Pivot Readiness Checklist + Scorecard to see where you’re strong and what to tighten
BONUSES:
DM Tracker Template to keep track of outreach, follow-ups, and conversion rates
5-Minute Research Formula so you never send a vague message again.
This playbook is ultra-tangible, confidence-boosting, and job-board-free.
Download it today and start landing interviews this week without sending another cold application.
Whether it’s a corporate training, a podcast interview, or a main-stage keynote, I bring depth, energy, and action-ready tools that leave a lasting impact.
I speak and train on:
- Mid-Career Reinvention & Professional Pivoting
- Wealth-Building Through Career Clarity
- Personal Branding for Professionals
- AI + The Future of Work
- Storytelling & Thought Leadership in the New Economy
Want to collaborate on your next event or panel?
Let's talk! Send me a message at tracey@traceypennywell.com.
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