Level Up!
Lead Forward!

Unlock your full potential with purpose-driven leadership, fearless ambition, and a commitment to impact. Join me as I champion equity, empower future leaders, and redefine what it means to rise.

About Tracey Pennywell

I’m Tracey Pennywell, a transformational career and wealth strategist who helps mid-career professionals pivot with purpose, monetize their brilliance, and build legacies that outlast titles. With 25+ years of experience across corporate leadership, entrepreneurship, and workforce development, I bring elite strategy and transformative execution to every client I serve. I specialize in helping high-achievers unlock six-figure roles or consulting businesses—without starting over.

My approach blends personal brand elevation, AI-powered tools, and financial clarity to help you stop surviving and start securing the bag with confidence. Because you’re not behind—you’re just getting started, and your next chapter deserves nothing less than power, peace, and paychecks that match your worth.

Trusted By:

Featured Articles

Hustle Your Way to Financial Freedom

Hustle Your Way to Financial Freedom, co-authored by Tracey Pennywell and George Lynch, is a bold financial blueprint that challenges traditional approaches to wealth by centering strategic hustle, legacy-building, and leadership. It empowers readers to identify high-opportunity ventures aligned with their skills, emphasizing digital marketing mastery, email campaigns, and scalable side hustles. This guide offers real, actionable income-boosting strategies while pushing a mindset shift—betting on yourself early and often to break cycles of financial limitation. It transitions readers from basic money knowledge to powerful financial execution, teaching smart saving, savvy investing, and long-term wealth management. Ultimately, it’s a no-fluff roadmap for achieving financial freedom and creating a lasting legacy through consistent, fearless action.

Order Now

Tech Hustle: From Classroom to Boardroom

Tech Hustle: From Classroom to Boardroom is a compelling guide for aspiring tech professionals. This book is a roadmap for navigating the transition from academic life to a successful career in the tech industry. It provides practical advice on leveraging online platforms like LinkedIn and creating an impactful online portfolio to showcase your skills, projects, and achievements. The book emphasizes the importance of being specific and honest about your accomplishments, using numbers and solid results to demonstrate your impact. It also highlights the significance of endorsements and recommendations, which act as trust badges, and encourages readers to seek these from college colleagues and mentors. The book underscores the power of visuals, such as photos, presentations, and links to your projects, to grab attention and make a lasting impression. “Tech Hustle: From Classroom to Boardroom” is your ticket to the big leagues of the tech industry.

Order Now